Shoptimio: Shopify & Google Merchant Sync for Swiss Retail

Shoptimio needed its Shopify catalog to stay perfectly in sync with Google Merchant Center as the storefront grew.

The Challenge

  • Manual product feed updates between Shopify and Google Merchant Center
  • Listing errors causing ad disapprovals
  • Time lost keeping catalog data in sync across platforms
  • No validation step before feed submission

The Solution

  • Automated sync pipeline between Shopify and Google Merchant Center
  • Validation rules to catch feed errors before submission
  • Scheduled and on-demand sync options
  • Centralized logging to track sync history and issues

Results

  • Catalog Sync: Automated
  • Listing Errors: Reduced
  • Update Frequency: Real-Time

Tech Stack

Shopify API, Google Merchant API, Node.js

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