Shoptimio: Shopify & Google Merchant Sync for Swiss Retail

The Challenge

Shoptimio needed its Shopify catalog to stay perfectly in sync with Google Merchant Center as the storefront grew.

• Manual product feed updates between Shopify and Google Merchant Center
• Listing errors causing ad disapprovals
• Time lost keeping catalog data in sync across platforms
• No validation step before feed submission

The Solution

We built an automated sync pipeline with validation built in, so the catalog stays accurate without manual feed work.

• Automated sync pipeline between Shopify and Google Merchant Center
• Validation rules to catch feed errors before submission
• Scheduled and on-demand sync options
• Centralized logging to track sync history and issues

Technology Stack